Promotional Products

When you’re considering the next big move in your promotional campaign, you need to have all the facts. That’s why, before you decide whether you’ll use promotional products or not, you need to learn more about them.

 

What Are Promotional Products?

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Any item or product that you give to promote your business is a promotional product. Usually, these products carry the tagline, logo, name or phone number and website address of the company that gives them to their clients. They are usually used to promote a certain activity of the business that is giving them – an event, a new product, new service, a significant discount, etc.

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According to the dictionary definition; “Promotional products, promotional items, promotional merchandise, promotional gifts, or advertising gifts such as a pen, mug, bag, t-shirt, coaster, calendar, cap, clock, diary, etc., given away to current or prospective customer. These items usually carry the organisation logo, name and address of the company, as well as information on the products and services, and serve as reminders. Also called advertising novelty or advertising specialty."

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All kinds of companies, organisations and foundations use promotional products to advertise their services or products. Most of the time, those are products that people can find a use for in their everyday lives – products that have a company’s branding and website address or phone number.